Delaware Law Office
of Larry D. Sullivan, Esquire

A Weblog?
The column to the right, is a news/editorial/comment column. It is a weblog, also know as a blog.

The weblog thing comes from, which offers us a convenient way to manage the posting, administratively. You don't really need to know all of that, but we have included this explanation so that you won't be confused by the term "blog".

Another important topic here is that since the column includes editorials and comments, you can be sure that we are just exercising our free speech rights as guaranteed by the Constitution and as not yet abridged by a reactionary opportunistic vocal minority.

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Friday, May 05, 2006

Getting Squeezed At The Gas Pump?

It's frustrating enough having seen the price of a gallon of gasoline rise from $0.25 to $3.00, but that's not what's got my shorts in a bunch today. What irks me is what I consider to be a deceptive trade practice. I have seen it at a variety of stations over a variety of time periods. It goes something like this:

You have 3 grades of gasoline to choose from at the pump. From your experience, if you choose the highest grade... you will be filled up and on the road in about 2 minutes. If you choose the middle or basic grade of fuel, it will take you 15 minutes to fill the tank. The pump speeds are manipulated by the station to work faster for their high grades and slower for their lower grades.

Yesterday I topped off my tank, and it took me 16 minutes and $52.50. I not arguing about the money today, but I mind being pressured to buy the higher grade because of the slower pump speed. And, I feel that the station's practice in this regard is deceptive.

Deceptive trade practices are monitored by the Federal Trade Commission ( FTC ), and also by state law. In Delaware, it appears to me that the relevant sections are in Title 6 of the Delaware Code. I don't practice in those areas of the law, but it appears my case will be difficult to enforce.

I stand ready as a Plaintiff if there is a licensed attorney out there who can bring this action. And I stand ready as a listener if there is an engineer out there who can explain to me how I am wrong about my observations.

Monday, May 01, 2006

Bad Ads are Bad for Profession

Republished here in its entirety with the permission of the author, Richard A DiLIberto, Jr, Esquire, from the Winter/Spring edition of the Advocate, a publication of the Delaware Trial Lawyers Association:








This advertisement, emblazoned in vibrant hues of blue, red and yellow appeared on a billboard high above 4th & King Streets in Wilmington. It included a photo of fanned $20.00 bills in a tightly gripped fist. It was directly adjacent to the New Castle County Courthouse, and in plain view for jurors at the Courthouse performing their services. The billboard also gave a toll-free number and website, but did not identify a lawyer or law firm. The website claims to refer people to experienced Delaware personal injury lawyers as well as healthcare professionals. It has many of us disappointed and frustrated.

I cannot imagine how ads such as this do not harm our image, perhaps irreparably, and even poison the jury pool against our clients. Your DTLA Board of Governors and Legislative Committee members have a Herculean task trying to improve our image and maintain credibility with the public and elected officials. DTLA Boards and Committees labored for 27 years before us to build our reputation and good will. Crass lawyer advertising can undo years of work and goodwill in the blink of an eye (or the glance at a billboard).

Everything we do and say no matter where or when we do or say it reflects on each of us. We are always lawyers. We are never 'off duty.' When we scream at the Little League umpire for making a 'bad call;' insult the waitress; fail to hold the door open for an elderly man; or exhibit rudeness to the janitor, we do it with the title 'lawyer.' And people notice. And people talk about it. Some of those people wind up on our juries. Many talk with their elected officials.

I am not advocating for eliminating lawyer advertising. Many members do it, and do it with dignity. But, we must put ourselves 'in the shoes' of the public, and imagine the reaction, not only to the ad, but to the profession.

Ads which trivialize our important duties, and cheapen or belittle our clients' tragedies, are an insult and an embarrassment to us all. And while some may reap short term gain from a few cases received via the ads, each of us, and our clients, pay an immeasurably long-term price in return.

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